Director, Digital Marketing

Location: Richardson, Texas
Date Posted: 01-06-2018
Our client has developed one of the most innovative mobile applications that will revolutionize the advance healthcare directive platform across all hospital systems nationally and globally.  They are seeking a talented Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for the company and their products.
 
As a Digital Marketing Director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. The ideal candidate is a creative marketing professional, with an exceptional writing background and the ability to develop engaging content to attract and retain customers.

 
Responsibilities
  • Build a digital marketing roadmap
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Measure ROI and KPIs that tie back to budget forecasts and preparation
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Oversee all social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase market segment
  • Liaise with Product Design and Sales directors to increase client satisfaction through cohesive strategies
  • Motivate digital marketing team to achieve goals
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments
 
Requirements
  • Proven work experience as a Digital marketing director
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • BSc degree in Marketing, Digital technologies or relevant field
  • Some healthcare background and experience with promotion of mobile applications is a must
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