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Digital Marketing Manager #492

Dallas, TX · Marketing/Public Relations
Our client is a leader in accelerating and redefining network transformation for Service Providers by offering a comprehensive product portfolio across every layer of the network infrastructure.  They are searching for a Digital Marketing Manager to join their organization and be a creative, energetic, versatile, “wearer of many hats!”
 
**Must be a strong team-player, self-motivated and have the ability to manage multiple projects in a fast-paced environment.

Overall Experience:
  • Write, curate, plan, execute and measure the overall digital strategy across paid advertising, social media, email, video, blog, PR and white papers
  • Manage HubSpot inbound marketing and sales software to direct and advise on marketing initiatives and work as a key senior member of the global marketing team
  • Create and manage multiple marketing campaigns; both online and print
  • Amplify opportunities and exposure developing multimedia marketing.
  • Write, publish and design email marketing, SEO, CRO, paid advertising, design, social media, and content marketing
  • Maintain brand consistency in tone, style, and format for all content produced
  • Strategically generate marketing plans that match company goals
  • Launch new brands
  • Manage Content Calendar
 
Deep expertise:
  • Brainstorming, creating and executing campaigns
  • Understand a persona and tell a story that resonates with them
  • Google Analytics
  • Google Ads and Adwords
  • Ability to create Dashboards
 
Broad general knowledge:
  • SEO / SEM
  • Website Content Management
  • Content Marketing

Qualifications/Requirements
  • BS/BA in Computer Science, Design, Marketing or a related field
  • 3-5 years of digital marketing experience
  • Strong experience with data driven analytics and reporting using Google Analytics or similar platform
  • Previous experience with development of SEO, content categorization/structure, and content development, distribution and measurement
  • Functional knowledge of HTML and Hubspot, understanding how design translates to code
  • Impeccable time management skills with the ability to manage several tasks/projects simultaneously
  • Expert communication skills, including the ability to convey compelling business cases to peers and senior leadership
 
Genius Road, LLC is proud to be an Equal Opportunity Employer and values diversity. All employment is decided on the basis of qualifications, merit and business need.
 
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