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Marketing Director #1166

Dallas, Texas · Marketing/Public Relations
Marketing Director
Full Time Role
Location: North Dallas, TX (WFH flexible)

Our client has developed one of the most innovative mobile applications that will revolutionize the advance healthcare directive platform across all hospital systems nationally and globally. They are seeking a Marketing Director to join their growing team in Dallas, TX.
As a Marketing Director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. The ideal candidate is a creative marketing professional, with an exceptional writing background and the ability to develop engaging content to attract and retain customers as well as collaborate with the sales team to deliver content required to potential customers.
  • Build a digital marketing roadmap
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Measure ROI and KPIs that tie back to budget forecasts and preparation
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Oversee all social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase market segment
  • Liaise with Product Design and Sales Director to increase client satisfaction through cohesive strategies
  • Motivate digital marketing team to achieve goals
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments
  • Proven work experience as a digital marketing director
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • BSc degree in Marketing, Digital technologies or relevant field
  • Some healthcare background and experience with promotion of mobile applications is a must

Genius Road, LLC is proud to be a Certified Women’s Business Enterprise, an Equal Opportunity Employer and values diversity. All employment is decided on the basis of qualifications, merit and business need.
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