Sr. Digital Media Specialist Location: Newark, NJ Permanent Opportunity
Requirements:
Bachelor’s Degree required, preferably in Business/Marketing, Statistics, Computer Science or Engineering
Continuing education in a Marketing, Business or Analytics related field strongly preferred
4+ years of BI/analytics implementation
3+ years of experience working with HTML, JavaScript, CSS
3+ years of experience working in Database development, Data modeling, ETL processes
Advanced SQL querying skills required
Programming language skills (R, Python, etc.)
Good understanding of APIs, data ingestion and harmonization
Must have experience working with the Salesforce Datorama Platform
Ability to discover, analyze and clearly communicate data insights for action
Proven time management and prioritization skills to service a global environment
Experience with data visualization tools (PowerBI, Tableau, etc.) a plus
Experience with cloud computing platforms (Azure, AWS, Google Cloud, etc.) a plus
Our well known and respected global client is looking to hire a Sr. Digital Media Specialist to provide insight and drive business decisions based on online behavioral tracking and, where necessary, the inclusion of offline data, working closely with the marketing group by storing, analyzing and optimizing media data.
This is an exciting new hands-on role that will cover a wide range of analytics responsibilities to help drive increased customer engagement.
General Duties and Responsibilities:
Work closely with the business stakeholders for media analytics requirements gathering
Partner with development teams to ensure implementation standards are followed, including ensuring exports are consistent
Design and manage the successful delivery of Datorama solutions and technologies
Support all analysis and reporting
Translate complex data into easy-to-understand information
Act as an internal expert on Datorama platform and digital media data
Assist with QA effort of implementations
Develop, audit, and test campaigns to optimize KPls
Troubleshoot issues with data cleanliness, data feeds, and other Datorama outputs
Good project management capabilities to keep projects on track, remove obstacles, identify risks and troubleshoot challenges
Communicate insights across various levels of the organization
Genius Road, LLC is proud to be an Equal Opportunity Employer and values diversity. All employment is decided on the basis of qualifications, merit and business need.