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Director, Digital Marketing

Richardson, Texas · Marketing/Public Relations
Our client has developed one of the most innovative mobile applications that will revolutionize the advance healthcare directive platform across all hospital systems nationally and globally. They are seeking a Digital Marketing Director to join their growing team in Dallas, TX
 
As a Digital Marketing Director, you should have in-depth marketing experience and a passion for digital technologies. You should have prior experience with
BtoB, BtoC, web, mobile and social media as well as healthcare (insurance and hospitals). You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. The ideal candidate is a creative marketing professional, with an exceptional writing background and the ability to develop engaging content to attract and retain customers.

***Preference will be given to candidates that have had a winning experience with a major political campaign and who understands the sense of urgency and goals of a startup.  This role is crucial in navigating the expectations of the Healthcare/IT and political pressures.
 
Responsibilities
  • Build a digital marketing roadmap
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Measure ROI and KPIs that tie back to budget forecasts and preparation
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Oversee all social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase market segment
  • Liaise with Product Design and Sales directors to increase client satisfaction through cohesive strategies
  • Motivate digital marketing team to achieve goals
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments
 
Requirements
  • Proven work experience as a Digital marketing director
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • BSc degree in Marketing, Digital technologies or relevant field
  • Some healthcare background and experience with promotion of mobile applications is a must


Genius Road, LLC is proud to be an Equal Opportunity Employer and values diversity. All employment is decided on the basis of qualifications, merit and business need. 
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