Marketing Campaign Manager
Location: North Dallas, TX area Contract Position: 6-18 months Come join a solid global brand that is working with cutting-edge technology and growing exponentially!!
Bachelor’s degree in digital marketing, business, marketing or related field
Minimum 6+ years digital marketing experience, preferably in a B2B space and in HighTech
Previous experience with paid social media, email marketing, and programmatic display programs
Strong Project Management experience – preferably in the Telecom arena
Have a deep understanding of how different campaign elements work together to reinforce each other and improve results
Highly organized, detail-oriented and able to manage/execute multiple ongoing projects
Strong understanding of Website, Search engine marketing, Social media (paid and organic), Paid Media, Digital channel measurements, Digital campaign copy, etc.
Experience in Marketing Automation Platforms and Web Content Management
Working knowledge of tools such GA360, Marketo, Salesforce, SharePoint
Experience in creating/optimizing digital copy
Ability to work with the local team and liaise with external agencies or other global team members
Must have good multi-tasking skills with the ability to work in a fast-paced environment with strict deadlines
Ability to work independently and in a collaborative team environment
Outstanding thoroughness, attention to detail, and accuracy in work product is extremely important
Our client is a well-established High Tech global company. We are in need of a Marketing Campaign Manager located in their North Dallas Office and responsible for creating unified and seamless campaigns that pull together all areas of the marketing department around one key business area or objective.
The ideal candidate will have responsibility for developing and executing integrated campaigns. The Marketing Campaign Manager will plan, develop and manage campaigns and outreach efforts that maximize perception and lead generation, across earned, owned and paid channels. Through strategic thinking, robust data-driven customer insight, and operational excellence, the incumbent will be looked at to maximize the scale and efficiency of customer engagement in the digital space while creating winning content. The chosen candidate will work closely with other marketing and communication teams especially customer marketing, events, and external communications teams, to ensure key launches and programs are supported digitally.
Build and execute successful digital campaigns working with account-based marketing teams, product marketing teams, and external communications to execute integrated campaigns
Determine what content is in the pipeline and which content we can repurpose to build out a multi-channel, multi-team campaign
Set up digital marketing programs/flows while tracking campaign performance through detailed but fluid calendar for each campaign
Coordinate activation plans and tactics with the social media team and agencies
Capture proper data to support programs with audience segmentation
Develop integrated digital campaign plan across all digital channels with strong content development
Oversee the execution of plans to increase digital engagement with customers
Oversee media spend and recommend key channels for campaigns
Responsible for performance optimization for all digital campaigns utilizing analytics to optimize all of the activities and understand user behavior through customer journey
Identify and utilize key metrics for reporting campaign success back to key stakeholders
Promote and maintain positive public image of the company
Genius Road, LLC is proud to be a Certified Women’s Business Enterprise, an Equal Opportunity Employer and values diversity. All employment is decided on the basis of qualifications, merit and business need.